Director, Advisory, Gartner

Monday, November 18, 2024

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Kristina LaRocca-Cerrone

Kristina LaRocca-Cerrone helps enterprise marketers across industries better understand how B2B buyers of all sizes buy: how buying groups research potential suppliers and make purchase decisions, how B2B marketers can better align content to the buying journey, drive demand and arm sales for success, and how marketing plays a role in driving repurchase and growth in existing accounts. In her role with Gartner, Ms. LaRocca-Cerrone works with Marketing leaders, content marketing managers, and marketing organization and operations leaders to bring best-in-class practices to B2B organizations.

Photo by Launchpresso (https://launchpresso.com) from Pexels

Management Leadership

Time to pivot to digital execution

by Kristina LaRocca-Cerrone

May 26, 2020

Marketing ops are the workhorse of marketing - the unglorified worker bees that do many of the real work in...

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FutureCIO is about enabling the CIO, his team, the leadership and the enterprise through shared expertise, know-how and experience - through a community of shared interests and goals. It is also about discovering unknown best practices that will help realize new business models.

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Time to pivot to digital execution

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