
Why, when and how of behavioural analytics
Management consultant and author Geoffrey Moore is quoted as saying: “Without big data analytics, companies are blind and deaf, wandering

Management consultant and author Geoffrey Moore is quoted as saying: “Without big data analytics, companies are blind and deaf, wandering

How do you measure customer effort? Most customer experience (CX) pros use surveys. While the question text and scale they

Understandably there is more than one way to skin a cat, in this case, to monetize data.

Companies which streamline digital workflows across the enterprise have proven to be more operationally efficient, resulting in greater success when

For many organizations, the rapid rise of digital transformation has pushed AI to the top of the corporate agenda. But

In 2017 insurance companies wrote US$4,891 billion in premiums worldwide, with life insurance accounting for 54.3% and non-life for 45.7%.

Seventy-five percent of organisations surveyed by Gartner increased their customer experience (CX) technology investments in 2018. For 2019, 52% of

IoT is already growing quickly, and edge computing is rapidly becoming a major trend. But in my opinion, what will

There are still high levels of dissatisfaction with regard to issues such as time taken to answer complaint calls. Furthermore,