CX: a team sport
Who owns customer experience? Most everyone will agree the strategy and execution rests largely on the Chief Marketing Officer (CMO). However, to maximise the impact, and return, of the strategy requires other members of the organisation to take an active role in executing the strategy. This includes the CIO and IT team.
Empowered operations
Customers expect teams inside a brand to collaborate (70%). Among the best performing sales teams, 90% of sales leaders say their team collaborates with different departments daily. Sixty percent of sales leaders see tools that facilitate collaboration as revenue drivers.
Get your insight here
The Zendesk Customer Experience Trends Report 2020 highlights top trends in customer experience and engagement. The experiences of 45,000 companies across 140 countries are condensed in this report to give you intimate insight into what keeps customers returning, and the best practices that separate leaders from everyone else.
Click here to download this Zendesk report today and start transforming your organisation into a true customer-centric business.
