IDC says data, communication and collaboration tools are the most used tools for employees in their day-to-day work with 71% using them daily. The demand for team collaboration and video conferencing solutions is driven by hybrid work, while pandemic-related remote work has fuelled this market’s growth over the past two years. IDC’s market forecast for Unified Communication and Collaboration in 2022-2026 shows a strong market growth of 10% for Asia Pacific.
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In response to rising market needs and competition, vendors are differentiating themselves with new capabilities and features, in addition to connecting with other products and platforms, to enable seamless workflow, and improve user experience, communication, and collaboration.
Aside from essential collaboration capabilities, organisations are starting to invest in more advanced teaming and collaboration technologies such as real-time analytics, low-code/no-code, AR/VR, and smart whiteboarding. There are expectations for collaboration solutions to be more intelligent, immersive, and democratised to support the hybrid workforce.
“Organisations must be able to leverage technology across the enterprise to solve business problems and enhance their workflows. This requires immediate, seamless, integrated, and intuitive collaboration tools that improve employees’ ability to collaborate,” says Dr. Lily Phan, research director for Future of Work at IDC Asia/Pacific.
“Video conferencing tools are becoming ubiquitous in work collaboration and business activities. The technology will be more blended with AR/VR applications and the metaverse in the next few years to create a more real-life experience for attendees” added Phan.
Competitive landscape
The IDC MarketScape: Asia Pacific (excluding Japan) Team Collaboration and Video Conferencing Vendor Assessment 2022 -2023, revealed that Google, Microsoft, and Zoom (in alphabetical order) are “Leaders” among the team collaboration and video conferencing vendors.
They are closely followed by “Major Players” in the market namely (in alphabetical order) Alibaba, ByteDance, Slack, Tencent and Zoho.
