IT has become one of the main drivers of value to an enterprise, according to Omdia’s tenth-annual IT Enterprise Insights study. Moreover, the majority of respondents (74%) confirm increases to their overall budget allocated to enterprise IT in 2023, from only 62% in 2022.
Priorities and spending
The survey of over 6,500 global IT executives across 56 countries and 16 industry sectors revealed that increasing operating efficiency is the top business priority. On the other hand, the top IT priority is managing security, identity, and privacy.
The wider market adoption of GenAI has not yet shifted the enterprise technology priorities and spending, but is expected to change as more organisations move from evaluating and lab testing GenAI solutions to using them in business processes and operations.
“The term every company is an IT company has never been truer,” said Cem Nurkan, Enterprise Technology Research Director at Omdia. “We are seeing a marked shift from Information and Communications Technology being seen predominantly as an engine that keeps the business running into becoming a key source of both creating additional value to an organization and attracting and keeping talent.”
“Understanding business challenges, IT investment priorities and objectives, as well as budget changes across industries and markets is of key importance. Our research offers essential information for technology vendors to effectively position their technology to their clients,” he added.
