Pacific Arena, a travel institution in Singapore, is migrating to Amadeus to expand access to operations, global content, and personalised traveller experiences.
“As we mark 50 years of travel excellence, we are investing in the right technology to carry Pacific Arena confidently into the next 50. Amadeus gives us a platform that matches our ambition — one that allows our teams to access richer travel content, operate more seamlessly across every business line, and ultimately deliver experiences that our clients will remember.” Cheryl Chung, vice president, Pacific Arena Pte Ltd.
Tech stack modernisation
Under the new agreement, Pacific Arena will use the Amadeus Travel Platform to connect with travel content providers, sellers, and partners across air, hotel, rail, cruise, and destination experiences through a single, streamlined interface. Pacific Arena will also implement automation solutions, including Amadeus Robotics and Productivity suites, to enhance the customer experience.
The migration will replace Pacific Arena’s multi-system environment with a unified technology foundation. The move aims to eliminate workflow duplication and allow teams to focus on delivering high-value, personalised service. This consolidation is expected to improve agent productivity, reduce turnaround times for bookings and service, and provide management with clearer, data-driven insights into business performance.
“Pacific Arena has built a remarkable legacy as a trusted travel partner for Singapore’s corporate and leisure communities. We are proud to be chosen as the technology partner to support the next phase of their journey, and this partnership reflects the confidence that travel sellers across Southeast Asia are placing in Amadeus to power their digital future,” says Ramona Bohwongpersert, senior vice president, SE Asia, Inside Sales & Startups APAC, Travel Sellers, Amadeus.
