Radisson Hotel Group has launched an AI-powered real-time hotel price-matching technology to provide travellers with an easier way to book accommodation directly.
“Today‘s travellers expect speed, simplicity and confidence when they book,” says Gianni Di Fede, global chief commercial Officer at Radisson Hotel Group. “Price matching is our commitment to ensuring that guests who choose to book directly with us never have to wonder whether they could have found a better deal elsewhere. By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.”
AI-powered real-time price matching technology
The new AI-powered feature automatically detects lower publicly available rates for Radisson Hotel Group properties on third-party booking platforms and instantly matches them on RadissonHotels.com, verifying and applying eligible lower rates automatically and in real time.
Guests don’t have to submit claims, screenshots, or wait for manual approval. It also saves time and effort knowing that booking directly through RadissonHotels.com delivers the best available price.
The automated process removes the administrative burden from hotel teams and provides greater visibility into pricing performance and customer behaviour.
Price matching is part of the hotel group’s broader digital transformation efforts to create smarter, more seamless guest experiences through automation, AI integration, and enhanced direct-booking capabilities.
