Salesforce has launched Agentforce Commerce, a new platform that connects shoppers, merchants, and AI applications across business-to-consumer (B2C), business-to-business (B2B), point-of-sale, and order management channels.
Agentforce Commerce
As AI-driven shopping gains momentum, Agentforce Commerce claims to provide enterprises with a workforce of ready-to-deploy agents.
- Shopper Agent carries the customer conversation from discovery through checkout and into service using natural language.
- Buyer Agent meets buyers inside WhatsApp and SMS for B2B,
- Merchant Agent helps organise catalogues, sort products, and respond to trends in plain language.
Remaining connected
Salesforce claims that the platform connects businesses’ owned channels with external AI applications, allowing connected customer interactions across those channels.
“Referral traffic to brand sites will be hugely influenced by AI platforms — Gemini, ChatGPT, Anthropic — and social apps like Instagram and TikTok. But commerce itself will happen predominantly on owned and operated properties: your website, your app, your messaging channels, your stores,” said Nitin Mangtani, EVP &GM, Agentforce Commerce.
“Syndicated commerce with UCP will also play an important role long-term, driving commerce directly into external channels, and we’re providing Agentic Commerce comprehensively across all channels. The brands that win will have their Shopper Agent live on their own properties for the 2026 shopping season,” Mangtani added.
