Singapore Florist has launched "SingBee," an AI-powered sales chatbot that handles the full customer journey on WhatsApp and operates 24/7.
Nicknamed after the brand's mascot, the AI chatbot handles product recommendations and occasion-specific suggestions for order placement and delivery scheduling, across both Singapore Florist and its sister company, 1 Mayflower Pte Ltd.
"After the acquisition, we noticed a clear pattern. A large volume of customer enquiries was coming in after office hours, between 9 pm and midnight. By the time the team responded the next morning, many of those customers had already ordered elsewhere. The average response time was sitting at 4 hours. That was the pain point that pushed us to build the chatbot," said Jim Ng, owner of Singapore Florist after its acquisition in 2024.
SingBee in action
SingBee has enabled the heritage flower brand to reduce its average customer response time from 4 hours to under 25 seconds. Its 24/7 availability also enabled chandling orders previously lost during off-hours (11 pm to 8 am accounted for 18% of AI-assisted orders).
Thanks to faster response times and consistent service quality, SingBee has contributed to an increase in Google Reviews from 4.7 to 4.8 stars for both 1 Mayflower Pte Ltd and Singapore Florist.
AI infrastructure
The AI infrastructure is a collaboration between 1 Mayflower Pte Ltd and Singapore Flower Delivery Pte Ltd, trained on nearly four decades of florist knowledge, including care instructions and cultural gifting practices in Singapore. Remarkably, the entire system was developed by a two-person team with no formal engineering background or prior experience in building AI products.
"Most SMEs think AI adoption means hiring a tech team and spending six figures," said Ng. "We built this with two non-technical people in under 90 days. With how far AI tools have advanced, you do not need to be a developer to build something that works. You just need to understand your customer well enough to teach a machine how to help them."
