This marks a quick recovery for the video surveillance market as demand that was suppressed in 2020 will return and revenues will be bolstered by projects that were postponed in 2020 due to COVID getting the greenlight in 2021.
Omdia forecasts that total video surveillance market revenues will grow to $31.9bn by 2025 with a total CAGR of 7.1% between 2020-2025.
Growth driver and inhibitor
The size of the thermal body temperature solutions market has rapidly grown to $1.3 bn globally in 2020. Driven by COVID 19 precautions, this technology has been adopted by several regions, in particular China, East Asia, India and the Middle East. However, without the growth in thermal body temperature solutions, the global video surveillance equipment market declined 3.8% globally in 2020
Despite being a driving growth factor in 2020, Omdia forecasts the thermal body temperature solutions market will decline rapidly in 2021 to just $137 million, an 89.8% decline, ultimately limiting the overall video market surveillance market growth.
Geopolitics, supply chain constraints, and AI developments increasing average selling prices:
Omdia expects average selling prices of video surveillance equipment to increase in the short term as US-China geopolitical tension and supply chain constraints from the COVID-19 pandemic increases the pressure on vendor margins.
In recent years US-China geopolitical tensions within the video surveillance industry have escalated. The initial NDAA and blacklisting of Hikvision, Dahua and Huawei within the US is being augmented by new FCC regulations.
Oliver Philippou, research manager - physical security at Omdia commented: “The semiconductor shortfall driven by geopolitics and COVID impact has affected all industries, and video surveillance is no expectation. This disparity between supply and demand is expected to last until mid-2022.”
Longer-term Omdia expects that there will be greater adoption of the network camera products using AI deep learning acceleration and inference at the endpoint. This will result in higher average prices of network cameras.
Chinese impact on global market revenues:
The Chinese video surveillance market is estimated to have grown 6.4% in 2020 compared to the global average of 2.2%. This growth is mainly attributed to the thermal body temperature solution. The market excluding such a solution is estimated to have declined by 0.8%. As such, China now accounts for 50% of the global market revenues. However, a combination of COVID 19 and the completion of Xue Liang program has resulted in declining government investment in video surveillance in China. Even so, the government investment will continue to grow, all be it at a slower rate.
Tommy Zhu, senior analyst – physical security at Omdia noted that one of the major factors that drove China’s market growth in the past few years was government investment. Although the year 2020 marks the completion of Xue Liang program, the government will continue to enhance the construction of Safe China during its 14th Five-Year plan.
“As China is rolling out its trillions of dollars invested in new infrastructure construction, the demand for video surveillance equipment is expected to continue to grow. Besides, China’s ambition to accelerate the transformation to a digital economy will boost the investment in both public and private sectors,” he continued.