Adobe and LinkedIn have partnered to launch a joint global initiative designed to help marketing professionals develop AI skills. The initiative, named AI Essentials for Marketers, is designed to equip marketers at any stage of their careers to upskill through short-form, social-first learning formats.
“Marketers everywhere are eager to embrace AI but need the right skills to do it with confidence,” said Rachel Thornton, chief marketing officer, Enterprise at Adobe. “AI Essentials for Marketers is about more than mastering new tools; it’s about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era.”
AI Essentials for Marketers
AI Essentials for Marketers leverages Adobe Digital Academy to equip learners with marketing, creative, and AI literacy skills, as well as Experience League, an online learning hub for customers.
Additionally, LinkedIn Learning, LinkedIn’s online career development platform, provides personalised career guidance with over 25,000 courses, 2,300 of which focus on AI alone.
The joint initiative features four role-based courses available in 47 languages, designed with input from LinkedIn Economic Graph data and BrandWorks, to help marketers confidently apply AI in their specific functions and stay ahead in the industry.
Courses include skills in digital marketing, content and creative, social and communications, and data and analytics.
Courses will be available free of charge on LinkedIn Learning, complemented by expanded hands-on experiences and real-world use cases from Adobe customers on Adobe Experience League.
“Marketers are navigating the shift to AI, and it is both daunting and exciting,” said Jessica Jensen, chief marketing officer, LinkedIn. “Together with Adobe, we’re helping make AI skills accessible to every marketer — not just technical specialists — through scalable, practical learning designed for the realities of modern work.”
