Digital travel platform Agoda and the Singapore Tourism Board (STB) have expanded their collaboration to positively impact Singapore’s tourism growth through data, technology, and AI-powered travel innovation.
Melissa Ow, STB chief executive, said: “The renewed collaboration presents the opportunity to tap into Agoda’s platform reach, traveller insights and technology capabilities to strengthen Singapore’s destination appeal in the digital space. The partnership also supports STB’s Tourism 2040 ambitions, with a mutual commitment to harness technology and raise industry capabilities for Singapore tourism.”
Tourism tech transformation
The three-year Memorandum of Understanding (MOU) includes agreements across four pillars: joint marketing, data strategy and insights, thought leadership and innovation, and a tech collaboration to harness AI-powered recommendations for travellers visiting Singapore.
The partnership also supports Singapore’s tourism industry stakeholders through capability-building initiatives in data science, AI upskilling, and experience development.
“Agoda shares a unique bond with Singapore, and this expanded collaboration reflects our investment in the market’s digital future. We’re excited to bring our AI and analytics capabilities to this partnership, enabling STB to reach travellers more precisely while supporting the innovation priorities that benefit the entire Singapore tourism ecosystem,” Omri Morgenshtern, Agoda chief executive officer, said.
