
3 B2B marketing content tactics in times of crisis
Gartner says B2B marketing leaders must understand customers’ shifting needs to produce and deliver effective content

Gartner says B2B marketing leaders must understand customers’ shifting needs to produce and deliver effective content

COVID-19 pandemic has shown that customers want and need organizations to deliver on empathy. Also it takes an entire organization

98% of APAC enterprises report failing to digitize customer engagement would have negatively impacted their business

Anny Huang, head of Digital Business at NTUC Income, shares her experience helping push the digital envelope in Singapore’s burgeoning

Gartner survey reveals 70% of customer service and support employees want to continue working from home after the pandemic ends

Corporates are increasingly relying upon their bankers to help them with their working capital contingencies while supporting them in seizing

Frost says user interface technologies have moved beyond the concept of simply representing machines to their users to enabling sophisticated

Gartner marketing research shows 50% of brands will have failed to unify customer engagement channels by 2022

Gartner says CS&S priorities for 2021 will include greater use of self-service and enhancing digital channels

Juniper Research says users of mobile video calling reached 1.8 billion in 2020, growing by 600 million globally

Pandemic lockdowns boost consumer robotics market to US$10 billion in 2020 revenues, consumers shifting focus and spending from outside to

IDC’s financial services predictions is a hodgepodge that may well describe the disparate interests and priorities that is reflective of