
5 practical uses for predictive analytics in marketing
Sophisticated marketers know that the true value lies in being able to predict what is likely to happen and then

Sophisticated marketers know that the true value lies in being able to predict what is likely to happen and then

Financial institutions must create a data strategy that is supportive of this customer-centric paradigm they wish to become.

Mobile telecom networks and service provider businesses have proved resilient in 2020 despite the increased reliance placed upon them. Can

What makes Zalora and its partners successful is not just the availability of customer insight but having access to real-time

The global chatbot market is expected to grow by US$1.11 billion accelerating at a CAGR of almost 29% between 2020-2024.

Hongkongers are broadly familiar with online insurance and that virtual insurance offered a more competitive product choice at a competitive

How do you achieve financial inclusion in rural Asia? RCBC’s Lito Villanueva shares the innovative strategies that the bank took

Amplitude report exposes how businesses are struggling to adapt to digital acceleration, those that do are rewarded with growth

Service organizations can gain insights from customer motivations, impressions and experiences using a VoC strategy focused on cx

Analysys Mason predict growth for the telecoms sector chasing opportunities in entertainment in the consumer space and continuing cloud interest

Gartner State of Sales Analytics 2020 outlines steps sales leaders can take to deliver analytics that help organizations overcome important

Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and re-establishing customer relationships in