Forrester has launched its AI Disruption Model, a framework designed to help technology and service leaders identify the markets most likely to accelerate, transform, or face disruption because of artificial intelligence.
“Every technology and service market is facing an AI overhaul,” said Craig Le Clair, vice president and principal analyst at Forrester. “Our research shows that AI’s benefits will not be distributed evenly across technology markets.”
AI Disruption Model
Two new reports, The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And Service Markets and The Forrester AI Disruption Model: Category Analysis, examine whether AI will accelerate, disrupt, reshape or have limited impact on individual markets.
Applied to 17 technology and service categories comprising more than 200 technology and service markets, the model evaluates AI substitutability, labour intensity, support for agentic workloads, commercial models, data and trust advantages, AI-focused research and development, regulatory friction, asset intensity and switching costs.
The research identifies infrastructure; data and AI; and identity, access and network security as the three categories expected to benefit as enterprises scale AI deployments.
Meanwhile, labour-intensive knowledge-work markets are expected to face greater disruption, such as transformation services, technology implementation, software development, creative services, localisation and training.
Many enterprise software markets are expected to be reshaped rather than displaced, including business applications, governance and compliance, process automation, customer experience and marketing technology.
Ted Schadler, vice president and principal analyst at Forrester, said: “Forrester’s AI Disruption Model gives providers a practical framework to evaluate where AI is likely to accelerate their growth, transform their market dynamics, or replace existing sources of value. Providers can use the model to anticipate change and prioritise investments to thrive in the AI era.”
Forrester said providers can use the model to anticipate changes in market economics, identify risks and opportunities, and prioritise investments as AI reshapes existing sources of value.
