“Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to
According to the 2022 Gartner Overcoming the Barriers to Digital Execution Survey, 48% of respondents’ primary objective for making digital
To bring Xiaoning to life, Bank of Ningbo partnered with AI giant SenseTime which has been deploying in recent years
Damien Green, president and CEO of Manulife Asia, wants the insurer to become the digital customer leader in its industry
After receiving a poor customer experience, 43% say they reduce their spending with that brand or stop spending with them
“As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function,
Customers are demanding greater value, more memorable and immersive experiences, and greater control over how they engage with enterprises, becoming
Central to the success of any environmental, social and governance (ESG) commitment is data. Any organisation that chooses to commit
Drivers will benefit from Parkopedia’s on-street and off-street parking data, as well as payments via in-vehicle QR codes.
In the newly published 2022 State of Digital Trust Survey, results also show that 88% of customers in the region
TCS also streamlines the entire marathon experience for active and passive participants through a single digitally integrated platform with high
The report found that promotional messages will account for 30% of this revenue loss in 2023, with enterprises embracing up-selling
