
Customers want personalisation but are wary of privacy violations
Seventy-one per cent of B2C customers and 86% of B2B customers expect companies to be well-informed about their personal information

Seventy-one per cent of B2C customers and 86% of B2B customers expect companies to be well-informed about their personal information

Messaging app Telegram will launch a paid subscription plan for its users this month, founder Pavel Durov said on Friday.

IDC predicts that banks are set to hit as much as 18% of revenues through Banking-as-a-Service (BaaS) partners. The IDC

Emerging as an alternative credit payment approach, buy now, pay later (BNPL) aims to meet the need of younger consumers

Singaporeans access 12 online accounts each week — which is the highest compared to the UK, US and Mexico —

Gartner says marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021.

Marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue growth. Gartner says

Gartner says sales leaders looking to cultivate an adaptable sales organisation should rethink their current sales efforts across three dimensions.

In a Forrester study commissioned by CINNOX, only 16% of all surveyed customers recently experienced interactions that exceeded their expectations.

* Editor’s note: This article is co-produced by Sukhpreet Kaur According to Forrester, 44% of purchase influencers in Asia-Pacific consider

Gartner surveyed 362 global customer experience (CX) practitioners from October through December 2021 to understand CX priorities, processes, and measures

Juniper Research forecasts that operators will generate US$27 billion from the termination of SMS messages related to multi-factor authentication in