Faced with disruption few marketers execute plan B
In a Gartner survey of 400 marketing leaders, 81% claim a contingency plan to respond to disruptions. However, just 21% ...
Tag: marketing budget
Marketing budgets climb in 2022
Gartner says marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021. ...
2021 marketing budgets plummet 6.4% - all-time low
Gartner says CMO spend survey reveals budgets have fallen to their lowest level in recent history, dropping over 4% in ...
