Singapore-based blockchain company E-verse successfully held the first-ever global concert in the Metaverse, gathering fans of India’s popular brother-and-sister duo Neha and Tony Kakkar to witness the siblings’ first performance in a virtual reality space.
"It was a breakthrough metaverse event as E-Verse continues to trailblaze web3 utility and entertainment. We do what enhances human experiences, not just for technology's sake. We have now a proven new way to delight fans" says Sithi Srichawla, CEO of E-verse.
Dubbed “Musically Yours by the Kakkars”, the event was live streamed at nehatony.everseapp.com in late November – offering an array of premium-built experiences for the stars' hardcore fans through combining real-world experiences and the Metaverse into a seamless environment.
The Kakkar siblings were drawing on their massive following – a combined 100 million fanbase – to launch their first foray into the Metaverse.
Once inside the platform, concert goers created their personal avatars to travel around the large-scale Metaverse playground built around a massive Neha and Tony concert hall. People could walk or ride on the E-verse hover bike or even play in a variety of game stations from the sponsors to earn tokens and free tickets.
On the day of the event, fans watched as Neha and Tony performed their greatest hits like Manali Trance, Kala Chasma and Dheeme Dheeme against the backdrop of fairy tale palaces and sapphire valleys of a distant world.
VIP ticket holders were given the once-in-a-lifetime opportunity to dance with Neha and Tony as virtual backup dancers on the concert stage, participate in a global chat as well as send emoticons to the stars.
"It was extravagant, exciting, and very engaging. I danced with Neha and Tony right there on the metaverse stage as if I was there in person. That was the ultimate highlight for me,” said die-hard Neha fan Aishwarya Verma.
For the event, E-verse also launched the first NFT ticketing for the Indian market along with the normal e-ticketing. This was executed through Caduceus and ThunderCore blockchains, which provided the advanced solutions to enable fans to buy the collectible NFT tickets and enter the concert with a simple wallet connection.
"The Neha and Tony Metaverse Concert was just the start of the mission for ThunderCore and E-verse to bring about mass adoption of blockchain technology with an enormous user acquisition pipeline. There are some big projects still in progress,” said Chris Wang, the CEO and co-founder of ThunderCore.
