Adobe introduced enhanced enterprise features in Adobe Express that claim to boost content production by integrating Adobe Express for Enterprise into Adobe GenStudio, supporting the remix of approved assets and editing content.
"With the exponential growth in demand for personalised experiences, companies must find new ways to supercharge the production of content that connects with customers and elevates their brands," said Govind Balakrishnan, senior vice president of Adobe Express Product Group and Creative Cloud Services at Adobe.
"Adobe Express for Enterprise is the only solution that brings together enterprise-grade brand management, intuitive tools, advanced AI designed to be safe for business, and seamless workflows with world-class creative apps – empowering individuals across the enterprise to produce more impactful, on-brand content faster than ever before."
Key capabilities
Its key capabilities include the Firefly Image Model 3 with innovations including Structure Reference and Style Match. It provides customers with IP indemnification for imagery produced using Firefly, ensuring the safety and reliability of a brand's content.
It also enables brands to customise Firefly models and upload reference images to create an AI-generated output for consistent brand and style identity.
With Bulk Create and Generate, marketing teams can replace text and images within seconds. They can also leverage a feature called generate copy to create and test messaging performance and adapt to various channels and design types.
Expanding the ecosystem
In addition, Adobe Express for Business is expanding its enterprise ecosystem, forging strategic partnerships with IBM Consulting and Microsoft. These partnerships enhance the capabilities of Adobe Firefly, empowering marketers within these companies to produce on-brand content that meets business objectives, delivering personalised experiences to specific audiences while ensuring commercial safety.
