The Boston Consulting Group says evolving customer expectations, enhanced digital penetration and the pandemic are conspiring to accelerate ASEAN consumers transition to digital.
The opportunities have attracted new market players with fresh ideas. For incumbent players, this new competitive landscape presents a natural threat to their dominance and an opportunity to re-emerge better than before leveraging the trust they have built over years with new ways of engaging through technology-led innovation.
As financial services firms go head-to-head with today's businesses, their success to a large extent will be determined by how well they understand each customer’s unique needs and their ability to deliver hyper-personalised solutions, services, and content.
In the e-book, Hyper personalisation: key to the future of digital banking in ASEAN, Salesforce presents three key ways hyper-personalisation can elevate the customer experience and build loyalty.
- Personalising customer journeys - 66% of customers expect companies to understand their unique needs and expectations
- Powering connected customer experiences - 70% of customers expect a consistent experience across all channels
- Digitising for faster, better performance
Click on the link and download the Salesforce ebook and harnessing the power of Hyper personalisation to drive brand loyalty.
