Hong Kong Maxim’s Group, which operates several restaurant and beverage chains across Hong Kong, Macau, China and Southeast Asia, has seen vast improvements in its backup and recovery capabilities in the last 12 months – resulting in significant reduction in data recovery times from hours to minutes with a 300% improvement in recovery time objective (RTO).
The group also reduced its overall backup costs by 50% and minimised data loss with an improved recovery point objective (RPO).
Taking advantage of the storage architecture revamp that began in 2021, the Hong Kong Maxim’s Group replaced its legacy backup solution with Veeam Availability Suite to provide continuous data backup and recovery.
“Data is among our most valuable assets, so data protection is critical to our organisation,” said Elton Tsang, lead of Infrastructure & Governance, Group Information Technology at Hong Kong Maxim’s Group.
Maxim’s has seen rapid growth in data volume as it digitised and diversified operations and expanded its footprint across Asia in recent years. This growing volume of data has increasingly provided valuable business insights ranging from customer engagement to business operations.
"Veeam’s backup and recovery solution meets our needs for data protection due to rapid-growing IT demands. It also aligns with our mission to create high-resilience digital solutions backed by a hybrid-cloud infrastructure.”
Elton Tsang, Hong Kong Maxim's Group
The latest version of the Veeam Availability Suite has been deployed to protect the group’s growing volume of data arising from a rapid increase in business demand.
Founded in 1956, the first Maxim’s restaurant was opened in Lane Crawford House, Central. Over the years, it has expanded its cuisine to include other Asian and Western fare. Other food and beverage chains in its fold now include Genki Sushi, Kikusan, Sen-ryo, Shake Shack, Cova, The Cheesecake Factory and Starbucks.
Benefits of a storage architecture revamp
The revamp of the group’s storage architecture brought two benefits. First, the centralised SAN storage was redesigned as a scale-out architecture to ensure sufficient throughput for huge data volumes and to facilitate future expansion in multiple geo-locations. Second, off-site tape backup was replaced by cloud object storage to improve efficiency.
An added benefit was a more environmentally friendly model that helped reduce waste and resources used during the tape backup and offsite transport process.
“Maxim’s can also now make use of Veeam’s direct restore feature to the public cloud, with Veeam’s workload mobility being a key feature in enabling the company’s ongoing hybrid cloud adoption,” Tsang said. “Veeam solutions are multi-cloud-ready, and Maxim’s is looking to adopt Veeam Backup for Microsoft 365 and container technology to meet future data protection needs.”
Other benefits gained from adopting Veeam include:
- A hybrid-cloud business continuity strategy and minimized operational risks and business impact from cyberattacks. Maxim’s has already deployed multi-layered defense systems against cybersecurity threats, including ransomware, but reliable data backup is the last line of protection for data recovery and availability to ensure business continuity
- Up to 50% cost savings by using Veeam for scale-out and cloud backup. Moving from tape backup to cloud backup has led to significant backup cost savings, while Veeam has enabled Maxim’s to facilitate future business expansion.
“We are happy to have provided Maxim’s with the data protection platform to confidently grow its business while being assured those critical data assets are protected and instantly recoverable. We continuously seek to help forward-looking enterprises like Maxim’s who seek to seamlessly control, backup, recover and monitor all vital data anywhere in the hybrid cloud,” said Joseph Chan, vice president, Hong Kong, Macau and Taiwan at Veeam.
