Fraud, stock-price manipulation, damage to reputation and the brand, sextortion scams that sabotage employee morale, misinformation, and disinformation. These are five deepfake scams that Forrester VP and principal analyst, Jeff Pollard warns organisations have to take seriously now before these become weaponised against enterprises.
According to Jonas Walker, director of Threat Intelligence, FortiGuard Labs at Fortinet, a deepfake refers to a video or a voice of someone else used by attackers to impersonate others for different kinds of purposes. It could be for financially motivated attacks, to create scams and for politically motivated campaigns.
“For example, if you are a public figure, it's very easy to create deepfakes of you because it is created by a large language model (LLM). Cyber attackers can feed the recordings into the model so it can create a fake recording in which the person can speak various kinds of languages such as Italian, and Polish, which the person is not capable of.”
Jonas Walker
As with all things related to cybersecurity, vigilance is the best practice for most organisations. Walker acknowledges that deepfakes are not new and that enterprises have been (finally) catching up quite a bit because threat actors realise that they can use deepfake technology to scam for monetary returns.
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