126 business emails (per person) go out daily or 124.5 billion work emails get sent and received every day. The Email Statistics Report of Radicati Group claims that customers are most likely interested in interacting with a brand from the email notifications they receive from brands instead of using email as an interpersonal communication tool, showing value in emails outside of the usual open and reply rates.
At 62.86%, email remains the preferred communication channel among businesses. According to Statista, people check their work emails 172 minutes a day while Harvard Business Review claims professionals check their emails an average of 15 times a day.
With so much information, undoubtedly, many business-critical and with the proliferation of tools to illegally tap or hack those messages, how are companies such critical assets?
Using the travel industry as an example, Robert Holmes, group VP of sender security and authentication at Proofpoint, comments that the return of pre-COVID passenger levels in Singapore has prompted tighter border control, placing high importance on passport verification and security screening for entry.
Extending the analogy to email security. SMTP (Simple Mail Transfer Protocol), a classic email protocol, lacks inherent security, allowing easier impersonation. Holmes says DMARC (Domain-Based Message Authentication Reporting Conformance) remedies this vulnerability like passport control, by authenticating senders.
He argues that without DMARC, email security remains compromised, enabling threat actors to exploit identities for malicious purposes. Just as passport control bolsters border security, DMARC enhances email integrity, safeguarding against phishing and ransomware attacks. “Implementing DMARC and email safety protocols then becomes imperative to ensure digital trust and security,” Holmes adds.
For the full article and PodChat, please click here.
