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Home Technology Infrastructure & Platforms Computer, Storage, Networks, Connectivity

Pure Storage unveiled expanded product offerings

Gigi Onag by Gigi Onag
June 19, 2023
Charles Giancarlo, chairman and CEO of Pure Storage, at last week Pure//Accelarate event in Las Vegas

Charles Giancarlo, chairman and CEO of Pure Storage, at last week Pure//Accelarate event in Las Vegas

All-flash storage provider Pure Storage last week unveiled new solutions in its expanded portfolio with three new flash arrays and a set of software features aimed at dulling the impact of ransomware attacks.

Announced at the recently concluded Pure//Accelerate event in Las Vegas, the new innovations are expected to advance the technology vendor’s goal to be the go-to-storage partner for AI projects.

Charles Giancarlo, Pure Storage

“We are now delivering the industry’s most consistent, modern, and reliable portfolio that can address all enterprises’ storage needs,” said Charles Giancarlo, chairman and CEO, Pure Storage

"As we enter a new age of AI, the superior economics, and operational and environmental efficiencies of Pure’s product portfolio over both hard disk and SSD-based, all-flash competitive offerings will be more critical to our customers than ever," he added.

Pure Storage supports leading-edge AI projects such as autonomous vehicle development companies and Meta AI’s Research Super Cluster (AI RSC), the largest AI supercomputer in the world. With Pure, customers can start their AI journey at any scale and grow as needs evolve.

Pure Storage anticipated the coming demand for AI years ago, with the introduction of FlashBlade and its AIRI (AI-Ready Infrastructure) solution, co-developed with NVIDIA. AIRI//S™is a ready-to-deploy NVIDIA DGX BasePOD reference architecture for AI, developed by Pure Storage and NVIDIA and including the latest FlashBlade//S storage. Pure Storage’s FlashBlade hardware portfolio is GPU Direct Storage (GDS) ready, with software enhancements delivering complete GDS support to be available in the near term, further strengthening Pure Storage’s partnership with NVIDIA and enhancing DGX BasePOD certified solutions.

Expanded portfolio

The new offerings shown at the event were:

  • The expansion of Pure Storage’s disk replacement-focused Pure//E family of products with the all-new FlashArray//E delivers on Pure Storage’s promise to relieve customers from the constraints of disk. The entire Pure//E family is the first all-flash storage system that can meet the needs of the secondary storage market at prices competitive to 7200 RPM hard disk systems -- with a fraction of the power, space and operational costs.
  • The introduction of the next generation FlashArray//X™ and FlashArray//C deliver the largest ever performance, efficiency, and security advancements to customers. New FlashArray™ models deliver up to 40% higher performance, 30% more inline compression to stretch storage capacity than previous models, and new ransomware protection capabilities delivered entirely via non-disruptive upgrade.
  • The new ransomware SLA guarantee for Evergreen//One and enhanced AIOps capabilities deliver advanced data resilience and enable organizations to benefit from a comprehensive data protection strategy.

Pure Storage differentiates itself in the market by keeping highly consolidated product line that consists of a common operating system, the Purity operating environment, one management system, Pure1, and operates on both a scale-up and a scale-out platform, while competitors require many disparate software and hardware platforms to cover the same breadth of use cases.

Its Pure Storage Evergreen model and services guarantee that deployed products never become obsolete, adapt to changing needs, and can be upgraded non-disruptively. Furthermore, its cloud operating model enables customers to operate their storage the way that cloud customers operate theirs: highly automated, orchestrated, and available as a service.

“We enable customers to eliminate the cumbersome challenges associated with hard disks from their environment. Pure Storage solutions offer two to five times more power and space efficiency compared to all-flash and ten times more efficiency than disk. And they require five to 10 times less manual labour to operate than legacy storage. All these result in at least 50% lower Total Cost of Ownership compared with competitive offerings in both flash and hard disk,” the company said in a statement.

Related:  Oracle launches new government cloud in Australia
Tags: all-flash storageArtificial Intelligencecloud computingflash storagePure Storage
Gigi Onag

Gigi Onag

Gigi has more than 15 years of experience in technology journalism, covering various aspects of enterprise IT and telecommunications from both business and technology perspective. Before joining CXOCIETY as editor for FutureIoT in July 2019, she was assistant editor of ComputerWorld Hong Kong. Based in Hong Kong, she started with regional IT publications under CMP Asia (now Informa), including Asia Computer Weekly, Intelligent Enterprise Asia and Network Computing Asia and Teledotcom Asia. She had contributed articles to South China Morning Post, TechTarget and PC Market among others.

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