A new survey by F5 and conducted by Twimbit identified five key paradoxes influencing consumer trust in AI across nine APAC countries.
"This research highlights a clear gap in trust when it comes to AI adoption in APAC. Consumers recognise AI's benefits but remain cautious about security risks, ethical use, and its long-term impact on jobs and society," said Mohan Veloo, CTO for APCJ at F5.
Five key paradoxes
The study titled The 2025 AI Paradox: Understanding Consumer Perceptions in APAC reveals that consumers in APAC are juggling between the following:
- Empowerment vs. Control: Despite the excitement about AI's potential, consumers demand transparency and governance to feel in control of their data and experiences.
- Tech Savviness vs Skepticism: Despite high technology adoption, scepticism about AI's reliability and ethical implications remains.
- Efficiency vs. Job Security: While AI promises increased efficiency, consumers are anxious about job displacement.
- Innovation vs. Environmental Concerns: Despite recognising AI's innovative potential, consumers worry about its environmental impact.
- Progress vs. Responsibility: Consumers expect organisations to adopt AI responsibly, prioritising fairness, security, and accountability.
Succeeding in the AI era
"For AI to deliver real business value, organisations must ensure it is seamlessly integrated into their digital infrastructure while maintaining security and performance at scale," added Veloo.
Manoj Menon, founder and CEO at Twimbit, said: "Organisations that succeed in the AI era will be those that strategically blend AI capabilities with human expertise—creating experiences that are both efficient and empathetic. By addressing security concerns, building transparent AI systems, and finding the right balance between automation and human connection, businesses can build the trust necessary to fully realise AI's transformative potential across APAC."
