Too many subscriptions are causing 'subscription fatigue' in Malaysia, according to a survey by Bango on over 6,000+ consumers currently paying for subscription services across India, Indonesia, Malaysia, Philippines, Thailand, and Vietnam.
Subscription fatigue
The study shows that the majority of Malaysians face various problems in managing subscriptions:
- Frustrated that they can't easily manage all their subscriptions in one place: 70%
- Cannot remember the billing dates for all their various subscriptions: 60%
- Frustrated by automatic subscription renewals: 77%
- Feel locked into their current subscription providers: 59%
- Bothered that they can't pause or stop subscriptions whenever they want: 69%
It also causes a financial strain as 41% are still paying for forgotten subscriptions, 25% currently paying for unused subscriptions, and 79% not being able to afford their subscribed services.
Centralised hub
The majority (91%) of Malaysian subscription users feel there are now "too many" subscription services available and are now hoping for a centralised content hub to manage all of their subscriptions. If these are successfully consolidated through a platform, around 75% of the respondents consider signing up for more.
"Managing multiple subscriptions is a headache for users. They don't want less choice – just less admin. We should focus on building all-in-one solutions that can offer consumers flexibility on billing, a wider variety of choices, and a great user experience. That's what they really want," Anil Malhotra, co-founder at Bango said.
