Tata Consultancy Services (TCS) has extended its partnership with the Standard Chartered Singapore Marathon (SCSM) Corporate Challenge as the event’s official mobile app provider until 2026.
For this year’s two-day event from December 4 to December 6, TCS has created an experience that goes beyond the essentials and provide better insights and information about the marathon for the expected 50,000 participants.
It also streamlines the entire marathon experience for active and passive participants through a single digitally integrated platform with high functionality and excellent user experience.
Runners can look forward to functions and conveniences such as booking of transportation to marathon grounds, race day weather details, SOS for emergencies, and checking of run progress. The fully immersive race experience, incorporating the runners’ pre-, race-day, and post-race journey, is designed to cheer every runner.
“TCS is synonymous with the world’s greatest marathons. The 2022 Standard Chartered Singapore Marathon marks the seventh year of collaboration with TCS, and their long-standing involvement is testament of the strength and iconic nature of the international event,” said Santoz Kumar, general manager of Singapore, The IRONMAN Group. The IRONMAN Group organise the annual SCSM event.
He added: “Their support has been invaluable as we strive to enhance the race experience for participants. This year is no exception, and the TCS-designed SCSM2022 mobile application will play an integral role for our participants and their supporters as it features essential tools such as live runner tracking, race-day information, and much more.”
The app also features an AR-powered virtual experience, where runners can make use of the AR medal filters, themed frames for photos, and video creation functionalities to share their racing experiences and victories almost instantly. The app aims to create a ‘running club’ experience by allowing participants to connect with other runners virtually, even when they are not at the same location.
“The driving force for us at TCS has always been our community and creating products that allow communities to flourish and push the envelope on innovation, health, and wellness,” said Girish Ramachandran, president, TCS Asia Pacific. We are glad to partner with the Standard Chartered Singapore Marathon over the next four years to create and upgrade tools like the race app that make the marathon experience integrated and accessible for participants and spectators alike.”
Marathons have been an intrinsic part of Singaporean culture for decades, with the community joining hands every December to celebrate health, fitness, and strength at the SCSM.
The Corporate Challenge comprises three categories: the Total Distance by Corporate’s Finishers, further divided into four tiers based on the number of runners registered by a company, the Top Corporate Male for one male winner from each race category, and the Top Corporate Female for one female winner from each race category.
