Margaret Getchell’s idea of “Be everywhere, do everything, and never fail to astonish the customer” served as the business goal for Macy’s. It has also served as a guidepost for David Moyer, head of API Management at macys.com and his team as they set out to re-design the company’s mobile channel to tap the growing opportunity, including a new customer opportunity – the millennial.
Macy’s needed a way to view what customers were doing with the retailer’s APIs. “We also needed to quickly get documentation out to our developer community. We wanted some interactivity so people could engage with the APIs on the site. We also wanted quick and easy reporting, great monitoring, and an added layer of security using keys,” said Moyer.
Click here to download this case study document to learn how Macy’s used TIBCO Cloud Mashery API Management Platform to help drive innovations for mobile buys, increase conversion and ensure it has an infrastructure that scales to the needs of the moment.
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