Fraud investigation experts reveal that AI impersonation scams are set to rise in 2025, after being the third fastest-growing scam of 2024.
Christoph C. Cemper, founder of AI prompt management tool AIPRM, said: “AI scams have seen a huge rise in recent years, but 2025 may prove to be the most dangerous year yet, with developments in AI and scammer’s tactics growing more sophisticated. As a result, understanding how to detect and avoid falling victim to these scams is crucial to prevent fraud and financial loss.”
AI scams
AIPRM has found that Deepfakes are searched for an average of 178,000 times each month. AI voice cloning has an average of 23,000 monthly searches, and 70% of adults are not confident in identifying cloned voices.
Identifying AI impersonation scams
Cemper advises organisations and individuals to be cautious about unexpected calls or texts “that seem too ‘urgent’ or don’t feel right”.
For those who have already fallen prey to these scams, he advises them to report the incident to government agencies dealing with scams and cybercrime.
“Provide as much information as possible on the website about the scam you experienced…It is crucial to report AI scams, even if you feel embarrassed or think the amount is too small to warrant action. No matter how big or small the scam, reporting it helps not only you but also contributes to building data on scams, which allows authorities to take action against fraudsters,” Cemper said.
