• About
  • Subscribe
  • Contact
Friday, May 9, 2025
    Login
  • Management Leadership
    • Growth Strategies
    • Finance
    • Operations
    • Sales and Marketing
    • Careers
  • Technology
    • Infrastructure and Platforms
    • Business Applications and Databases
    • Big Data, Analytics and Intelligence
    • Security
  • Industry Verticals
    • Finance and Insurance
    • Manufacturing
    • Logistics and Transportation
    • Retail and Wholesale
    • Hospitality and Tourism
    • Government and Public Services
    • Utilities
    • Media and Telecommunications
  • Resources
    • Whitepapers
    • PodChats
    • Videos
  • Events
No Result
View All Result
  • Management Leadership
    • Growth Strategies
    • Finance
    • Operations
    • Sales and Marketing
    • Careers
  • Technology
    • Infrastructure and Platforms
    • Business Applications and Databases
    • Big Data, Analytics and Intelligence
    • Security
  • Industry Verticals
    • Finance and Insurance
    • Manufacturing
    • Logistics and Transportation
    • Retail and Wholesale
    • Hospitality and Tourism
    • Government and Public Services
    • Utilities
    • Media and Telecommunications
  • Resources
    • Whitepapers
    • PodChats
    • Videos
  • Events
No Result
View All Result
No Result
View All Result
Home Industry Verticals Media and Telecommunications

AI to create US$16.5 billion new M&E services by 2026

FutureCIO Editors by FutureCIO Editors
October 11, 2021
Photo by Mike from Pexels

Photo by Mike from Pexels

The media and entertainment (M&E) industry continue to undergo a transformative process, adapting to changes in consumer behaviour and preferences, new technologies, and regulations.

Direct to Consumer (DTC), emphasis on privacy, omnichannel marketing, and cord-cutting is creating numerous challenges for M&E service providers. These include handling the high volumes of data generated, complexities in audience targeting and identity resolution, and the need for deeper levels of personalization – all while remaining compliant to regulations and customers’ needs.

New purpose for AI/ML

All these changes are making artificial intelligence and machine learning (AI/ML) increasingly essential to automating many media processes, including content personalization, content management, media workflows, customer relations, and digital advertising (and ad tech).

ABI Research estimates the market potential for AI/ML in M&E at US$16.5 billion by 2026.

Personalization is becoming more nuanced and intelligent away from simple suggestions of multimedia programs to watch or product recommendations.

AI/ML solutions available today enable M&E companies to tailor their services in line with the rich metadata they extract from their subscribers, which drills down into sub-genres and incorporates more information about the user’s history, tastes, and preferences in a very personalized way.

Michael Inouye

Michael Inouye, principal analyst, next-gen content technologies at ABI Research, says AI and ML are helping Ads to become more contextualized, leveraging a wealth of data around environmental factors like weather and local store inventories.

“This data is being used to offer more targeted, contextually appropriate, and timely ads – for example, a pharmacy could market allergy medicine to individuals within a high pollen count area and highlight nearby stores with available inventory,” he continued.

Within the M&E vendor space, particularly ad tech, there is a wide breadth of companies leveraging AI/ML to underpin their personalization and media workflow solutions.

From the public cloud companies, of which AWS stands out with its media solutions and support for companies at various levels of AI/ML expertise and a growing partner ecosystem, to more specialized players who target specific applications and media workflows.

Evolving opportunities

There has been a dramatic shift from the M&E industry that once prized end-to-end platforms and turn-key solutions to modularity and flexibility.

“This speaks to the ongoing changes in the industry but also the increased diversity among service operators and customers, who bring in their own levels of expertise and preferred partners,” Inouye added.

Openness and flexibility will be key as we move further into the future when mixed reality (XR) becomes more mainstream and new opportunities, like shoppable TV, will become a reality.

Companies like TheTake are powering shoppable content in TVs and mobile devices, which will dramatically change with the availability of smart glasses.

“Throughout all these market changes, AI/ML will play a critical role in moving the M&E industry forward to adapt and take advantage of any new market opportunities,” Inouye concluded.

Related:  Take staff attendance with facial recognition on smartphones
Tags: ABI ResearchArtificial Intelligencemachine learningmedia and entertainment
FutureCIO Editors

FutureCIO Editors

No Result
View All Result

Recent Posts

  • APAC CIOs rethink cybersecurity investments amid expanding threat landscape
  • Study finds almost half of businesses bank on AI-enabled cybersecurity for EDR and XDR
  • AI drives cloud market growth in Q1
  • ARTHALAND chooses OutSystems to advance real estate sustainability
  • Experts warn against AI-powered deepfake impersonation scams

Live Poll

Categories

  • Big Data, Analytics & Intelligence
  • Business Applications & Databases
  • Business-IT Alignment
  • Careers
  • Case Studies
  • CISO
  • CISO strategies
  • Cloud, Virtualization, Operating Environments and Middleware
  • Computer, Storage, Networks, Connectivity
  • Corporate Social Responsibility
  • Customer Experience / Engagement
  • Cyber risk management
  • Cyberattacks and data breaches
  • Cybersecurity careers
  • Cybersecurity operations
  • Education
  • Education
  • Finance
  • Finance & Insurance
  • FutureCISO
  • General
  • Governance, Risk and Compliance
  • Government and Public Services
  • Growth Strategies
  • Hospitality & Tourism
  • HR, education and Training
  • Industry Verticals
  • Infrastructure & Platforms
  • Insider threats
  • Latest Stories
  • Logistics & Transportation
  • Management Leadership
  • Manufacturing
  • Media and Telecommunications
  • News Stories
  • Operations
  • Opinion
  • Opinions
  • People
  • Process
  • Remote work
  • Retail & Wholesale
  • Sales & Marketing
  • Security
  • Tactics and Strategies
  • Technology
  • Utilities
  • Videos
  • Vulnerabilities and threats
  • White Papers

Strategic Insights for Chief Information Officers

FutureCIO is about enabling the CIO, his team, the leadership and the enterprise through shared expertise, know-how and experience - through a community of shared interests and goals. It is also about discovering unknown best practices that will help realize new business models.

Quick Links

  • Videos
  • Resources
  • Subscribe
  • Contact

Cxociety Media Brands

  • FutureIoT
  • FutureCFO
  • FutureCIO

Categories

  • Privacy Policy
  • Terms of Use
  • Cookie Policy

Copyright © 2022 Cxociety Pte Ltd | Designed by Pixl

Login to your account below

or

Not a member yet? Register here

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Management Leadership
    • Growth Strategies
    • Finance
    • Operations
    • Sales and Marketing
    • Careers
  • Technology
    • Infrastructure and Platforms
    • Business Applications and Databases
    • Big Data, Analytics and Intelligence
    • Security
  • Industry Verticals
    • Finance and Insurance
    • Manufacturing
    • Logistics and Transportation
    • Retail and Wholesale
    • Hospitality and Tourism
    • Government and Public Services
    • Utilities
    • Media and Telecommunications
  • Resources
    • Whitepapers
    • PodChats
    • Videos
  • Events
Login

Copyright © 2022 Cxociety Pte Ltd | Designed by Pixl

Subscribe