At its recent investor presentation, Domino’s Pizza Enterprise outlined plans to use data-driven analysis to prioritise new store development. It planned to invest in customers' digital ordering experience (a new web and mobile platform will be rolled out this financial year) and will analyse store metrics to improve unit economics.
COVID-19 notwithstanding
Despite the constraints of the global pandemic Domino's continues to grow rapidly; in the last financial year, it served 281 million pizzas, opened 285 new stores around the world, and recorded $3.7 billion worth of network sales. This financial year it expects to open a further 500 stores.
Its latest wave of digital modernisation sees Domino's transitioning workloads and data collections from on-premise servers, and optimising its ordering and fulfilment systems – which will, in turn, enhance the customer experience and build loyalty.
Michael Gillespie, group chief digital and experience officer or CDXO, Domino's said; "Innovation is baked into the very DNA of Domino's and by utilising Azure there is an opportunity to accelerate the pace at which we can deliver new services and products and streamline operations for our business and for our franchisees.
Three-year contract
Domino's Pizza Enterprises signed a three-year strategic technology and services agreement to use Azure to help accelerate the company's modernisation and expansion plans.
"We have a clear roadmap of the innovation opportunities that will keep Domino's at the forefront of this industry. Microsoft Azure provides the high performance, resilient and trusted digital foundations for that and opens the door to a whole ecosystem of Azure tools, skills and services that we will be able to leverage," said Gillespie.
Based in Switzerland, Domino’s CTO, Matthias Hansen, said; "It's great to walk into an established relationship with a technology partner where we are both challenging each other to be our best. I look forward to continuing our partnership and using Microsoft's services as our global business continues to grow."
Domino's international growth plans, particularly in Japan and Europe, are also supported by Azure which promises unparalleled scalability and geographic reach.
Microsoft is currently working with Domino's on the design of a new store, using technology and data-driven insights to optimise layout and processes. Leveraging Microsoft's extensive partner ecosystem, the idea is to optimise the physical store layout for the pizza making and delivery process using digital twin technology and testing the results virtually before commencing the fit-out.
