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Home Technology

Digi-TAC-approved CRM solution for businesses eyed 

Melinda Baylon by Melinda Baylon
August 22, 2023
Photo by Fox: https://www.pexels.com/photo/person-using-laptop-1595390/

Photo by Fox: https://www.pexels.com/photo/person-using-laptop-1595390/

Freshworks has partnered with Asia’s visionary distributor, Truvisor as they offer Freshsales Suite Pro all-in-one Customer Relationship Management solution (CRM)to businesses in Singapore.To improve business relationships, CRM system helps companies stay connected to customers, streamline processes, and improve profitability, according to Salesforce.

Simon Ma

The CRM solution offers distinct advantages over other CRM solutions in the market. Simon Ma, director & regional manager, ASEAN, at Freshworks takes pride in its tailored workflows, comprehensive suite, user-friendly interface, efficient automation, and real-time analytics.

Government subsidy

Willie Yap

According to Willie Yap, director of Digitalization and Automation at Truvisor, businesses, including Trade Associations and Chambers (TACs), who choose to adopt Freshworks' CRM solution can receive significant government subsidies to support the implementation costs. The Digi-TAC program covers up to 70% of the costs associated with implementing the Freshworks CRM solution (up to S$60K over three years). 

“By leveraging this government funding, TACs can not only access cutting-edge technology but also do so with minimized financial strain. This initiative underscores the Singapore government's commitment to driving industry advancement, fostering digital transformation, and enabling organizations to remain competitive in an increasingly digital business landscape,” adds Yap.

New digital economy

Winnie Low

 “As digitalisation is a key enabler for business growth, TACs must stay abreast of new developments and embrace digital solutions to support their members in the new digital economy,” said Winnie Low, executive director, Membership and TAC Division, of SBF.

The ICT market in Singapore was valued at $41.8 billion in 2021 and will grow at a compounded annual growth rate (CAGR) of 7.9% to reach $61 billion by 2026, according to  GlobalData.

Related:  PAL upgrades with Salesforce’s AI-powered CRM platform
Tags: CRMDigi-TACFreshworksTruvisor
Melinda Baylon

Melinda Baylon

Melinda Baylon joins Cxociety as editor for FutureCIO and FutureIoT. As editor, she will be the main editorial contact for communications professionals looking to engage with aforementioned media titles. 

Melinda has adecade-long career in the media industry and served as TV reporter for ABS-CBN and IBC 13. She also worked as a researcher for GMA-7 and a news reader for Far East Broadcasting Company Philippines. 

Prior to working for Cxociety, she worked for a local government unit as a public information officer. She now ventures into the world of finance and technology writing while pursuing her passions in poetry, public speaking and content creation. 

Based in the Philippines, she can be reached at [email protected]

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