• About
  • Subscribe
  • Contact
Wednesday, May 7, 2025
    Login
  • Management Leadership
    • Growth Strategies
    • Finance
    • Operations
    • Sales and Marketing
    • Careers
  • Technology
    • Infrastructure and Platforms
    • Business Applications and Databases
    • Big Data, Analytics and Intelligence
    • Security
  • Industry Verticals
    • Finance and Insurance
    • Manufacturing
    • Logistics and Transportation
    • Retail and Wholesale
    • Hospitality and Tourism
    • Government and Public Services
    • Utilities
    • Media and Telecommunications
  • Resources
    • Whitepapers
    • PodChats
    • Videos
  • Events
No Result
View All Result
  • Management Leadership
    • Growth Strategies
    • Finance
    • Operations
    • Sales and Marketing
    • Careers
  • Technology
    • Infrastructure and Platforms
    • Business Applications and Databases
    • Big Data, Analytics and Intelligence
    • Security
  • Industry Verticals
    • Finance and Insurance
    • Manufacturing
    • Logistics and Transportation
    • Retail and Wholesale
    • Hospitality and Tourism
    • Government and Public Services
    • Utilities
    • Media and Telecommunications
  • Resources
    • Whitepapers
    • PodChats
    • Videos
  • Events
No Result
View All Result
No Result
View All Result
Home Industry Verticals Retail & Wholesale

Five must-dos to transform APAC retailers in 2022

FutureCIO Editors by FutureCIO Editors
November 25, 2021
Photo by Artem Beliaikin from Pexels

Photo by Artem Beliaikin from Pexels

Guy Elliot

"As retailers adapt to changing consumer behaviours and strive for transformational growth, it is critical for them to consider how they incorporate new customer needs and expectations into their current business models," said Guy Elliott, retail industry lead, Publicis Sapient, EMEA and APAC.

The Publicis Sapient report, 2022 Retail Guide to Next, highlights the top five things retail companies in APAC must do in the year ahead to transform their businesses into shopper-first organisations.

"In 2022, retailers must continue to reimagine their businesses for the new age of retail, from evolving as platforms and transforming their store experiences by integrating online and offline to monetising data, investing in financial services products and optimising return costs by focusing on a better customer experience," continued Elliott.

Create one-stop shopping for customers

Retailers today are expanding into the community, content, and a broader product selection. The report claims the future winners of retail will be those that build a connected ecosystem of related services that customers can engage with through one seamless experience.

Shoppers want to interact with retail brands that offer convenience. Retailers that create value-enhancing, differentiated ecosystems can provide a range of items specific to their category, which can become a convenient "one-stop-shop" for consumers.

This is especially prevalent in Asia-Pacific (APAC) where opportunities abound for retailers. The report found 65% of consumers in APAC have purchased non-grocery items online in the past 3 months, while over three in five Singaporeans (61%) and Thais (69%) anticipate shopping online more in the future than they do today.

Signalling a market for one-stop shopping platforms, 85% of shoppers from Singapore and 71% from Thailand make their purchases on online marketplaces (e.g., Etsy, eBay, Alibaba, Shopee) that are typically equipped with retail, content, and community-building capabilities.

Integrate the best of online and offline

Over the last 18 months, retailers have faced lockdowns and restrictions, resulting in a surge in e-commerce that has changed consumer expectations and the role of physical stores. Publicis Sapient research found that 56% of global respondents and 61% of APAC respondents are shopping online at least weekly.

Although the shift to online shopping shows no signs of slowing, there is still room to grow when it comes to returns and trying out items, as only 38% of shoppers globally stated they are satisfied with the ability to try on and try out items online.

Physical brick-and-mortar stores are and will still be relevant and will play a huge role in the retail landscape by allowing consumers to experience a brand in person.

This brings front and centre how having a seamless integration of online and offline will be critical to retailers’ success in 2022 and beyond.

Increase brand engagement and sales

There are many ways a shopper can engage with a brand, and each avenue provides an opportunity to deliver personalised communications. The report also claims smartphones remained the most widely used device (63%) for Singapore respondents when it comes to online shopping, and even more so for Thai respondents (84%).

Retailers must therefore break down data silos within their organisations to gain a clearer view and better understanding of their customers' preferences. Connected data from point-of-sale transactions, website traffic, email engagement and media impressions enable retailers to create targeted campaigns, personalised offers and customer-centric products and services, which ultimately can result in increased brand engagement and sales.

Become financial companies

Many retailers today are offering financial services or connecting customers with financial services providers as a natural extension of their retail function of buying and selling consumer goods.

They're creating a new ecosystem that serves a large demographic that they currently cater to in retailing. By leveraging technology and the vast data they have on their customers, retailers are unlocking a large customer base that is either under-banked or has no current banking relationships but still needs financial services like loans, advice or payments.

The Publicis Sapient report noted that 47% of Singapore respondents want cash-back partnerships tied to their favourite retailers or grocers.

From digital wallets to banking, customers will have their own personal CFO in their back pocket – a one-stop-shop for all their financial needs while still being connected into the retailers' larger business suite.

Deliver better customer experiences

With a rise in online shopping comes an increase in returns. The report found that 46% of shoppers globally said that when shopping online, they are more likely to buy from a brand that offers an easy way to manage returns.

By truly knowing the customer, retailers can get ahead of returns. Data is key to improving customer experiences and operational efficiency. Retailers need data about their products and insights into how customers are buying and returning their products so that the data can be fed into the customer experience.

Providing as much information as possible about products will help customers make better purchase decisions. In the case of apparel, retailers should use data to ensure that, from the start, a product fits the customer. Returns can be prevented with better customer experiences.

Related:  SCB nexus clears path for BaaS in Asia
Tags: one-stop-shopplatformificationPublicis Sapient
FutureCIO Editors

FutureCIO Editors

No Result
View All Result

Recent Posts

  • Agentic AI-powered AppSec platform launched for the AI era
  • IDC forecasts GenAI alone will grow at a 59.2% CAGR
  • Dataiku brings new AI capabilities to create and control AI agents
  • Microsoft reveals the rise of a new kind of organisation in the AI era
  • St Luke’s ElderCare enhances data security and user experience with Juniper

Live Poll

Categories

  • Big Data, Analytics & Intelligence
  • Business Applications & Databases
  • Business-IT Alignment
  • Careers
  • Case Studies
  • CISO
  • CISO strategies
  • Cloud, Virtualization, Operating Environments and Middleware
  • Computer, Storage, Networks, Connectivity
  • Corporate Social Responsibility
  • Customer Experience / Engagement
  • Cyber risk management
  • Cyberattacks and data breaches
  • Cybersecurity careers
  • Cybersecurity operations
  • Education
  • Education
  • Finance
  • Finance & Insurance
  • FutureCISO
  • General
  • Governance, Risk and Compliance
  • Government and Public Services
  • Growth Strategies
  • Hospitality & Tourism
  • HR, education and Training
  • Industry Verticals
  • Infrastructure & Platforms
  • Insider threats
  • Latest Stories
  • Logistics & Transportation
  • Management Leadership
  • Manufacturing
  • Media and Telecommunications
  • News Stories
  • Operations
  • Opinion
  • Opinions
  • People
  • Process
  • Remote work
  • Retail & Wholesale
  • Sales & Marketing
  • Security
  • Tactics and Strategies
  • Technology
  • Utilities
  • Videos
  • Vulnerabilities and threats
  • White Papers

Strategic Insights for Chief Information Officers

FutureCIO is about enabling the CIO, his team, the leadership and the enterprise through shared expertise, know-how and experience - through a community of shared interests and goals. It is also about discovering unknown best practices that will help realize new business models.

Quick Links

  • Videos
  • Resources
  • Subscribe
  • Contact

Cxociety Media Brands

  • FutureIoT
  • FutureCFO
  • FutureCIO

Categories

  • Privacy Policy
  • Terms of Use
  • Cookie Policy

Copyright © 2022 Cxociety Pte Ltd | Designed by Pixl

Login to your account below

or

Not a member yet? Register here

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Management Leadership
    • Growth Strategies
    • Finance
    • Operations
    • Sales and Marketing
    • Careers
  • Technology
    • Infrastructure and Platforms
    • Business Applications and Databases
    • Big Data, Analytics and Intelligence
    • Security
  • Industry Verticals
    • Finance and Insurance
    • Manufacturing
    • Logistics and Transportation
    • Retail and Wholesale
    • Hospitality and Tourism
    • Government and Public Services
    • Utilities
    • Media and Telecommunications
  • Resources
    • Whitepapers
    • PodChats
    • Videos
  • Events
Login

Copyright © 2022 Cxociety Pte Ltd | Designed by Pixl

Subscribe