Around 77% of Media and Entertainment (M&E) businesses in APJ are considering portable, cloud-native setups instead of large, legacy cloud providers, according to a study commissioned by Akamai Technologies and conducted by Forrester Consulting.
Key insights
The survey of 225 respondents from M&E businesses globally revealed that the majority (93%) find success with cloud-based technology. A large number of respondents (75%) say that their users expect zero downtime, buffering, or playback errors. Almost half (46%) of them believe that M&E is more pressured for digital transformation than other industries.
Most M&E industry workers (77%) are considering moving away from traditional cloud providers due to cost. To save on costs, 67% of the respondents consider consolidating cloud providers.
Around 40% of respondents expect data volumes to grow by 50% over the next three years, and 67% agree that data volume complicates data center adoption.
The majority of the respondents agree that cloud investments can lead to improvements in customer service (61%), increased agility to generate and access real-time insights (60%), and improved operations to scale (54%).
Competitive advantage
“APJ’s M&E landscape has become extremely crowded, as local streaming platforms go global, international giants double down on expansion, and as live streaming and live selling take center stage,” said Jay Jenkins, chief technology officer of Akamai Cloud Computing. “This study helps quantify what we’re hearing from customers and prospects about the current state of their cloud journeys. They are under huge pressures to deliver standout customer experiences at scale while operating under intense budgetary constraints."
“With Akamai Connected Cloud, businesses in APJ can break free of the traditional, centralized clouds, and start building on a more modern, distributed design - unlocking new flexibility and cost savings in the process.”
