Omdia’s Digital Workplace Practice for Enterprise Connect 2022 suggests that businesses understand their digital transformation priorities if they are to succeed in the new world. It also suggests businesses focus to establish working strategies that meet the needs of the new digital workplace.
Hybrid and mobile working conversations should pivot away from a location-centric focus to a practical discussion around an infrastructure that supports more modern work styles. Employees should be able to work from wherever they need to, without any compromise to security or productivity.
Survey says
According to Omdia’s IT Enterprise Insights 2022 survey organisations are reporting that remote working has improved employee productivity. Two-thirds of organisations stated that employee productivity has improved with the move to greater levels of remote work, with half of these businesses also advising that they have the metrics to prove it.
The report suggested that when considering an employee experience strategy, enterprises must also consider the role of physical workplaces, plus the business processes and workflows that guide how work gets done.
Employee experience has become one of many critical strategic initiatives that bring together disparate business units such as HR, IT, and facilities management. This departmental integration is occurring at both a process/workflow and a structural level, as businesses consolidate teams under a single management model.
The urgency to meet customers’ new digital-first demands has resulted in the growth of the tools, technologies, and platforms that enhance customer engagement. Advances in cloud and other emerging technologies, a burgeoning digital engagement technology ecosystem, and faster adoption through innovation are all factors shaping an emerging market that Omdia refers to as Enterprise Customer Experience.
Tim Banting, Omdia’s digital workplace practice lead says digital transformation priorities look very different from priorities before the pandemic. He adds that organisations have rapidly accelerated efforts to improve communication and collaboration both inside and outside the organisation, enhancing customer engagement, and developing a more modern, mobile, and digitally-enabled workplace.
“We are entering a phase where business leaders move away from crisis and contingency management and towards organisational reinvention and reimagination,” he continues.
Omdia believes there will be a continued rise of cloud-based unified communications as a service with agile development and continual functional improvements that will cause on-premises unified communications solutions to see a persistent gradual downward trend.
Banting concludes: “The enterprises that will win in this digital-first, customer-focused environment will understand they must deliver tailored experiences to prove to their target audiences they’re truly customer-obsessed. They must also invest in modern, advanced technology not only to enable their teams to succeed but for maximum engagement.”
