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Home White Papers

Strategies to deliver frictionless customer experiences

OutSystems by OutSystems
April 29, 2021
Image from OutSystems

Image from OutSystems

The goal of any business is to continue attracting new customers and retain existing ones, all the while ensuring increased customer satisfaction and revenue (not always in this order). Customer experience (CX) is a crucial part of that. Rather than a “one-and-done” model where a customer visits your store, website, or app, customer engagement is now ongoing and dynamic.

There are innumerous touchpoints where customers can engage with your brand-website, app, social media, chatbots, and calls centres—and their CX opinions are impacted and formed based on the sum of those parts. As a company, you are likely wrangling questions around customer acquisition, retention, loyalty and lifetime value, and churn. Customers are influenced by peers, social media, and how your services and apps are reviewed online.

CX entails tactile experiences - for example, the customer’s need/issue resolved on a call with the contact centre? It also entails the softer side of humanity (think perception and emotion here). It is important to address all those feelings so you can better understand your customer and, in turn, make a more delightful experience for them.

Click on the button below to download your copy of the OutSystems ebook.

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Tags: Customer experiencelow codelow-code developmentOutSystems
OutSystems

OutSystems

OutSystems is dedicated to answering the challenges of digital transformation, mobile and faster delivery cycles. During the years that OutSystems has been in business, we have solved problems and issues that other vendors didn’t even know existed. We are now confident that we have the only real solution for overcoming today's business and IT challenges. Our low-code application delivery platform makes it fast and easy to develop applications from small departmental to large complex mission critical. It is possible to develop the application once and deliver it seamlessly across all platforms and form factors. But that’s only part of what it does. It also accelerates and eases the integration of applications with existing cloud and on-premises databases and systems of record. As a result, OutSystems enables the rapid, agile and continuous development, delivery and management of all the applications needed to digitalize your enterprise.

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