TRENDS Promotional Products, Australasia’s branded merchandise manufacturer, unifies over 50 fragmented systems with Boomi Enterprise Platform, enabling it to build an AI-ready manufacturing backbone,
“We’ve grown fast, but the complexity behind the scenes grew faster,” said Jonathan Elliott, chief information officer at TRENDS. “We had dozens of bespoke integrations stitched together. Every change required effort and created new risks. Our goal was to build a foundation of data that would scale with the organisation, not hold it back.”
Building an AI-ready manufacturing backbone
To create a governed, near-real-time data backbone, TRENDS implemented the Boomi Enterprise Platform as its central integration layer to connect dozens of custom line-of-business applications and Microsoft Azure services.
“TRENDS brought scale and ambition, and our role was to put the right integration solutions and governance around it,” said Nikolai Blackie, chief technology officer & co-founder at Adaptiv, TRENDS’ integration partner “Once in place, they were able to move from concept to value far more quickly than expected. It’s shifted the perception of integration, from something that slows the business down to something that clears the path for better insight and faster decisions.”
David Irecki, chief technology officer for Asia Pacific & Japan at Boomi, said, “Rapid growth is good, but brings its own operational pressures. When you’re running hundreds of bespoke jobs a day, fragmented integrations slow the business down. TRENDS has rebuilt that foundation, giving teams timely, trusted data and a platform that can support new markets, new products, and a launchpad for what comes next.”
