Alibaba Cloud announced that Shiseido's Drunk Elephant's new DRUNKGPT technology had deployed its proprietary large language model, Qwen, to develop a 24/7 AI-powered skincare assistant that addresses consumer skincare concerns and provides personalised advice.
Retail innovation
Yosano Masahiro, head of solution architect for Japan at Alibaba Cloud, said: "We have seen growing demand from customers across sectors, especially in retail, exploring opportunities in the generative AI area. We are excited to offer our full stack of AI offerings, from infrastructure and various AI models to tools and services for AI application development, supporting them to better capitalise on the booming AI trend."
"At Drunk Elephant, we are committed to pioneering retail innovation to offer a unique shopping experience for our customers. We are pleased to tap into the transformative power of Alibaba Cloud's AI to bring skincare retailing to another level. We believe that this collaboration with Alibaba Cloud will help us further grow our brand value and better engage with our tech-savvy young consumers," Andy Cai, brand director of Drunk Elephant China, said.
DRUNKGPT
DRUNKGPT is a chatbot designed to address customers' inquiries regarding skincare issues.
DRUNKGPT was trained on the brand's knowledge database and optimised with Alibaba Cloud's SFT (Supervised Fine-tuning), RAG (Retrieval Augmented Generation), vector recall, and multi-agent framework for enhanced accuracy and relevance of responses.
