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Home Technology

Businesses bullish on using genAI to disrupt, but underestimate requirements, study finds

FutureCIO Editors by FutureCIO Editors
March 12, 2024
Photo by cottonbro studio: https://www.pexels.com/photo/a-woman-in-a-tank-top-using-a-vr-headset-8721318/

Photo by cottonbro studio: https://www.pexels.com/photo/a-woman-in-a-tank-top-using-a-vr-headset-8721318/

Most businesses seek generative AI-centered disruptions, but most are not confident of having the appropriate level of technology, investment capacity, culture, and skills to support its adoption, according to a study by MIT Technology Review Insights (MITTR) in partnership with Telstra International. On the other hand, enterprises with the most experience in generative AI have even less confidence in their IT.

Key findings:

Around 60% believe genAI technology substantially disrupt their industry over the next five years. Most respondents (78%) consider genAI a competitive opportunity, while 8% see it a threat. Only 9% have widely adopted genAI in their companies, even though most respondents (76%) have worked with it in some way in 2023. 

Less than 30% of respondents say IT attributes encourage rapid genAI adoption in their companies. However, those with the most experience of rolling out genAI have even less confidence in their IT, with 65% saying their available hardware is modestly conducive to rapid adoption.

Risk (77%) and budgets (56%) are top factors that can also undermine the successful use of genAI. Respondents, both in general and AI early adopters, also report non-IT impediments to the extensive use of generative AI. Moreover, early adopters say the competitive environment, culture, and shortage of available talent impede the adoption of genAI in their companies.  

Data processing

Geraldine Kor
Geraldine Kor

“As the world becomes increasingly digitised and human-to-machine interactions flourish, being able to process data to drive informed real-time or near real-time business decisions is paramount. When implemented successfully, this proficiency will be a game-changer for most organisations and will distinguish leaders from followers,” Geraldine Kor, managing director of South Asia and head of Global Enterprise at Telstra International, said. 

Related:  Swim now or sink later: Adapting to new cybersecurity regulations 
Tags: Artificial Intelligencegenerative AIMIT Technology ReviewTelstra
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