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Home Management Leadership Careers

PUMA enhances HR operations and talent development with Workday

FutureCIO Editors by FutureCIO Editors
May 2, 2025
Photo by Ashutosh Sonwani: https://www.pexels.com/photo/person-wearing-puma-shoe-2016145/

Photo by Ashutosh Sonwani: https://www.pexels.com/photo/person-wearing-puma-shoe-2016145/

Global sports company PUMA has deployed Workday Human Capital Management (HCM) to redefine its HR operations and talent development.  These solutions include Workday Learning, Workday Recruiting, Workday Compensation, and Workday Absence Management.

Dietmar Knoess
Dietmar Knoess

"At PUMA, our success is defined by our employees, and that's why we're all in on Workday," said Dietmar Knoess, VP of People & Organisation at PUMA. "Workday gives us the data and processes to drive significant improvement in collaboration and allows us to identify, develop, and retain top talent, giving us a competitive edge."

HR operations redefined

PUMA's Improved HR Operations with Workday PUMA has experienced a significant enhancement in data integrity, quality, and transparency, thanks to Workday. The platform's real-time insights, available anytime, anywhere, have led to a substantial increase in employee and manager self-service. Today, 95% of business processes are initiated by employee service, standardising and automating processes.

Workday plays a crucial role in helping the sports company assess existing skills and drive talent retention. Workday's central database for the entire workforce led to 80% of leadership roles being filled internally, supporting recruitment, feedback, performance, and internal mobility processes.

Daniel Cham

"Workday is proud to partner with PUMA in their pursuit of operational excellence and innovation," said Daniel Cham, general manager for Workday Greater China. "Our unified platform provides PUMA with the agility and data-driven insights necessary to optimise HR processes, enhance employee engagement, and support strategic business objectives."

Related:  Two-thirds of enterprises have invested in Industry 4.0
Tags: Artificial Intelligencedigital transformationHR processesPUMAtalent developmentWorkday
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