New Salesforce research revealed that generative AI is among the top three business priorities for 87% of Singapore C-suite executives. The study also showed that almost half (48%) said their organisation had a clear and defined generative AI strategy, while 47% said they had started working on it for their business.
Key motivators
The survey of 221 leaders from large businesses across the country revealed that C-suite executives said the key motivations driving generative AI adoption were to be seen as being on the cutting edge of technology adoption (43%), to remain competitive (42%), and to innovate customer and employee experiences (42%).
Barriers to adoption
An overwhelming 95% of C-suite executives believed there were still barriers to the adoption of generative AI in their business, such as accessibility and inclusivity (43%), lack of skill-building or training opportunities (33%), incomplete customer/company data to train AI models (31%), lack of governance (31%) and the inaccurate outputs generated by generative AI (28%).
Unifying data
"As CEOs look at AI to deliver measurable value and remain competitive, their first step should be unifying their data. Every conversation I have with business leaders about AI inevitably comes back to data and overcoming silos to increase the impact and accuracy of AI. Without building a cohesive view of the customer, Generative AI initiatives will fall short," said Sujith Abraham, senior vice president and general manager,ASEAN, Salesforce.
"The good news is that bringing your data together efficiently without moving it through innovations like zero-copy is possible. Innovations like this will differentiate each organisation's ecosystem of autonomous agents, humans, and AI and how well they drive customer success at scale."
