The IDC Worldwide Big Data and Analytics Spending Guide forecasts revenues for big data and analytics (BDA) solutions to reach US$22.6 billion in 2020, with a year-on-year (YoY) growth of 12.0% over 2019 in Asia/Pacific.
This is mainly due to decision-makers increasing confidence that investments in data and analytics will be necessary in achieving digital and business resiliency amid the pandemic. IDC expects big data technology and service-related revenues to grow with a five-year CAGR of 15.6% over the forecast period of 2019-24.
“According to the latest COVID-19 survey, approximately 74% of enterprises intend to keep investments in BDA solutions at the same level or to increase next year. This is because analytics solutions are an essential business need to enable digital trust and resiliency during the COVID-19 crisis,” says Ritika Srivastava, associate market analyst at IDC Asia/Pacific.
COVID-19 has led to a drop in ICT investments. However, technology resiliency has helped businesses in combating the impact of the pandemic by obtaining valuable insights, enhancing business productivity, fulfilling client promises, identifying fraud, and minimizing costs. Enterprises should then have a data strategy in place to remain competitive in Asia/Pacific. To optimise the BDA investments, enterprises are moving towards public cloud deployments which are experiencing a growth of 32% during the forecast period (2019-2024).
Industry uptake
Banking is a top vertical of the overall BDA market in 2020 and is expected to grow at a CAGR of 15.6% from 2019 to 2024. The banking sector manifest various prospects to capitalize on the financial, transactional, and customer data.
The second largest vertical that reaps substantial benefits from data analytics is Telecommunications – specifically in the context of discovering critical insights related to customers, sales, and marketing.
Both industries contribute to nearly one third of the BDA spend, amounting to US$ 6.1 billion in 2020. State/Local Government and Healthcare Providers are the industries which are expected to register the highest CAGR, with 18.8% and 17.7% respectively over the forecast period (2019-2024).
Technology landscape
From a technology standpoint, Services will dominate BDA solution spending amounting to US$10.0 billion spend in 2020. IT services leads taking up majority of the spend throughout the forecast. The trend is likely to grow with a CAGR of 17.2% during 2019-24.
Services spend is followed by Software-related and Hardware-related spend in APeJ. End-User Query, Reporting, and Analysis Tools, and Relational Data Warehouse Management Tools are the two largest technology categories in terms of share that are driving software investments in 2020, while servers will continue to dominate the hardware segment.
AI Software Platforms and Non-relational Analytic Data Stores are the two fastest growing technologies, mainly driven by historical laggards in adoption that is construction and resource industry. These industries are now focusing on better decision making by utilizing data on budgets, drawings, schedules, and data generated in the fields.
Asian country uptakes
China continues to be the biggest market in the Asia/Pacific for BDA solutions in 2020. Banking and State and local government are the two leading drivers of Chinese market for BDA related purchases – accounts for one fourth of the market in 2020.
Moreover, countries like Vietnam and Malaysia that are in the nascent stage of adoption are expected to grow fastest greater than 15% CAGR due to increased BDA investments by many startups and businesses.
“The pandemic has created more urgency for organizations to have data-driven means to support operational resilience and revenue generation. IDC predicts many of the operational changes triggered by the pandemic will stay and create a bigger demand for data and analytics technologies in the coming years for countries and industries to compete in the digital economy,” ends Jessie Danqing Cai, senior research manager for Big Data and Analytics Research at IDC Asia/Pacific.
