A new Ericsson ConsumerLab study shows that Generative AI (GenAI) applications emerge as a significant area driving interest in differentiated connectivity among 5G smartphone users globally.
Willing to pay
The study "Elevating 5G with Differentiated Connectivity" found that 71% of 5G smartphone users in Singapore are expected to use GenAI weekly in the next 5 years.
Moreover, 21% of 5G smartphone users in Singapore actively seek elevated connectivity for critical applications and are willing to pay for it.
The study also revealed that 33% of 5G users in Singapore are open to paying more for differentiated connectivity that guarantees better performance for essential apps.
Additionally, one in six current GenAI users in Singapore will pay 35% more for differentiated connectivity to ensure AI-driven applications' fast and responsive performance.
"Even as the research shows that the share of 5G users satisfied with network performance in Singapore has grown from 28% in 2023 to 34% in 2024, 1 in 3 5G smartphone users in Singapore say they would be interested in paying for differentiated connectivity for essential applications," Daniel Ode, head of Singapore, Philippines, and Brunei at Ericsson says.
Survey participants
Survey participants include more than 23,000 smartphone users between the ages of 15 and 69 from Australia, Brazil, Canada, Mainland China, France, Hong Kong, India, KSA, Singapore, South Korea, Spain, Taiwan, Thailand, UAE, United Kingdom and the United States.
