The Singapore Tourism Board (STB) and Ant International have expanded their partnership to foster innovation and boost tourism growth in Singapore by providing seamless digital experiences for travellers through Ant International's unified wallet gateway, Alipay+.
"Destinations are dynamic digital ecosystems that connect culture and commerce across borders, driving economic impact and inclusion," said Peng Yang, CEO of Ant International. "The Singapore Tourism Board has set the benchmark for how innovation, trust and public-private collaboration can power a world-class tourism economy. Together, we will support Singapore's ambition to inspire not just as a place to visit, but one that shapes the future of travel and its shared value to communities."
Accelerating tourism growth
The partnership aims to achieve the following:
- Amplify Singapore's destination appealamongst key markets through joint marketing initiatives leveraging Alipay+'s ecosystem
- AdvanceSingapore's position in digital tourism by enabling seamless and secure mobile discovery and payments, ensuring visitors enjoy a frictionless experience; and
- Strengthen the competitiveness of Singapore's travel ecosystem by leveraging Ant International's data and technology capabilities to deepenactionable insights sharing on travellers' behaviours.
"We are pleased to renew our strategic partnership with Ant International and look forward to unlocking new opportunities across key markets through Alipay+'s extensive digital wallet network. By combining our destination expertise with their payment technology and data capabilities, we can respond to the evolving traveller demand more nimbly and create a more seamless experience for visitors whilst driving meaningful growth in tourism spending," Melissa Ow, chief executive of Singapore Tourism Board, said.
