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Home Technology

SUBARU partners with Informatica for data-driven customer experience

FutureCIO Editors by FutureCIO Editors
August 30, 2024
Image by Eden Moon from Pixabay

Image by Eden Moon from Pixabay

SUBARU Corporation (SUBARU) has chosen to implement Informatica's AI-powered Intelligent Data Management Cloud (IDMC) for a data-driven customer experience and enhanced employee productivity.

Kentaro Ichikawa, chief of the Data Management and Utilisation Promotion Department at SUBARU Corporation, said: "As our AI-powered data management partner, Informatica plays an integral part in our data integration project. The transformation brought SUBARU closer to realising our two missions as it not only benefited our employees' productivity level but also enhanced the customer experience." 

AI-powered IDMC platform

With Informatica's AI-powered IDMC platform and its cloud data integration and catalog capabilities, SUBARU can extract data-driven business insights from its development, procurement, manufacturing, sales, and maintenance services data.

The low-code/no-code environment within IDMC also enables

SUBARU can also scale its data integration through automation and eliminate data silos through IDMC's low-code/ no-code environment. This allows users to drive greater data visibility across business functions from their business intelligence (BI) tool.

Data management

Taito Kosawa

"SUBARU's decision to move to a single, AI-powered cloud data management platform with a consumption-based pricing model allowed them to advance at their own pace and remain flexible and adaptive to their business environment and needs," said Taito Kosawa, country manager and president of Informatica Japan."

Since the implementation of the solution, approximately 400 data assets have been catalogued. SUBARU plans to expand the range of users who use the data integration platform in their daily work through a BI tool.

Related:  DeepL unveils Language AI with voice translation solution
Tags: Artificial Intelligencecustomer exoeriencedata managementInformaticaSUBARU
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