Zoom Video Communications, Inc. launches Production Studio and a Zoom Events hybrid experience which includes a mobile app for events. The two key updates are poised to expand the reach and foster community and engagement for event professionals. These also aim to build connections among audiences, and to simplify the hybrid experience.
Production Studio
With the launch of Production Studio for Zoom Events and Zoom Sessions, event professionals can customize virtual event design elements.
“Other ‘out of the box’ webinar solutions don’t allow you to customize the look and feel of your event, which makes for a bland and less engaging experience. With Production Studio, event specialists can curate and customize the attendee experience without needing specialized design skills,” said Annika Elias, product manager at Zoom.
Production Studio includes features such as dynamic layout selection, customized branding, presenter management tools, and other technical features.
Mobile app
With Zoom’s updated mobile app with access to Zoom Events, attendees can access the hybrid event experience from their existing Zoom mobile app.
Event professionals can use templates to easily set up hybrid events. Building out hybrid ticketing, adding venue maps, and setting up a native hybrid experience via the Zoom mobile app are some of the features of Zoom’s enhanced hybrid setup flow for event hosts.
