Adobe has launched AI innovations to redefine the creative process for every type of creator. Newly launched AI-powered products include generative audio and video tools in Adobe Firefly, new AI-powered tools across Creative Cloud apps, GenStudio innovations and partnerships, access to the industry’s top AI models across the best creative tools, and new conversational AI assistants, delivered directly into its own apps.
“We believe every creator should be able to harness the economic and artistic opportunities flowing from generative AI, conversational AI and the exploding global demand for creative content,” said David Wadhwani, president, digital media, Adobe.
AI innovations
Among the AI innovations that Adobe launched for creators are the following:
- Adobe Firefly Models: Creators can now choose generative AI models, such as the new Firefly Image Model 5 (public beta), for video, audio, imaging, vectors, design, and 3D, which combine native 4MP resolution, photorealistic quality, and prompt-based editing.
- Adobe Firefly: An all-in-one studio for ideation, creation and production with AI models and the video, audio, imaging and design tools.
- The latest Creative Cloud release includes AI tools and technologies to improve control and precision across every stage of their creative journey.
- Performance upgrades across apps like Photoshop, Lightroom, Illustrator and Premiere, including text-to-image generation, upscaling low-resolution images, AI-assisted compositing, identification and isolation of subjects in video frames and quick identification of the best images in extensive collections of photos.
- The expansion of GenStudio includes new capabilities that extend generative AI and AI agents directly into content production workflows.
- Adobe Firefly Foundry enables businesses to work directly with Adobe and create tailored generative AI models.
“Our AI at Adobe is made to create and built for the creators who paint the world with their imagination,” Wadhwani added.
