The latest IBM Institute for Business Value report reveals that the majority (79%) of surveyed executives in the Asia Pacific (APAC) expect AI to significantly contribute to their revenue by 2030.
"By 2030, competitive advantage will belong to organisations that embed AI into every decision, operation, and product—transforming intelligence into a core driver of their new business models and growth," said Juhi McClelland, managing partner, IBM Consulting, APAC.
AI, revenue driver by 2030
The study revealed that 65% of executives in the Asia-Pacific (APAC) region believe that by 2030, competitive advantage will stem from innovation rather than resource optimisation. Currently, 47% of AI spending in APAC is focused on improving efficiency; however, by 2030, this figure is expected to rise to 61% for innovation initiatives.
Respondents anticipate that AI will increase productivity by 41% by 2030, with 68% expecting to capture the majority of the gains by then. Furthermore, most executives surveyed (69%) plan to reinvest the value derived from AI-driven productivity improvements into growth initiatives.
Over half of APAC executives (57%) believe that their competitive advantage will arise from the sophistication of AI models. However, only a quarter of them are sure about which AI models they will require by 2030.
"Success won't come from off-the-shelf solutions or generic agents, but from AI systems custom-engineered to address unique organisational needs and bridge the critical gap between their AI ambition and execution. Organisations that integrate their proprietary data, domain expertise, and business logic into intelligent agents and AI models will accelerate faster, innovate continuously, and unlock new revenue streams," McClelland added.
