New Relic's 2025 Observability Forecast has revealed a staggering statistic: the median annual cost of high-impact outages in ASEAN is a substantial $165.5 million USD. This figure, representing organisations across Singapore, Thailand, Malaysia, and Indonesia, serves as a stark reminder of the financial toll these outages can take.
The report, which surveyed over 1,700 IT and engineering leaders and team members across 23 countries and 11 industries, also revealed that high-impact outages incur costs of between $1 million and $3 million per hour in lost revenue.
AI adoption and observability
The research also revealed that most organisations in ASEAN have recently become aware of visibility challenges. The use of observability's AI monitoring capabilities increased to 83% in 2025, more than doubling the 39% adoption rate 39% in 2024, and signalling an urgent and rapid uptake and rollout of AI use cases across the region.
For 69% of ASEAN organisations, observability is not just a tool, but a strategic asset. These organisations have found that observability plays a crucial role in preparing for and managing AI application development.
"With the role of AI taking centre stage and outages proving to be exceptionally costly, the importance of a robust, intelligent observability strategy has never been more vital for Southeast Asian organisations," said Rob Newell, New Relic senior vice president and general manager Asia Pacific. "While the broad adoption of key observability capabilities like AI monitoring is encouraging, it's clear that a lack of strategy, data and tool sprawl, and tech complexity are continuing to present significant challenges. Organisations that don't embrace intelligent observability will find themselves at a severe and costly disadvantage."
